The B.F.A. in Graphic Design/Philosophy
According to the National Association of Schools of Art and Design, “Graphic Design is the profession that plans and executes the design of visual communication according to the needs of audiences and contexts for which communication is intended. Graphic designers apply what they have learned about physical, cognitive, social and cultural human factors to communication planning and the creation of appropriate form that interprets, informs, instructs, or persuades. Graphic designers use various technologies as means for creating visual form and as an environment through which communication takes place.”*
Our program is also broadly influenced by design thinkers such as Gunnar Swanson, who notes that “Design should be about meaning and how meaning can be created. Design should be about the relationship of form and communication. It is one of the fields where science and literature meet. It can shine a light on hidden corners of sociology and history. Design’s position as a conduit for and shaper of popular values can be a path between anthropology and political science. Art and education can both benefit through the perspective of a field that is about expression and the mass dissemination of information…A primary task of design education is to find the balance between skills training and a general understanding that will benefit students, the field of graphic design, and working professionals.” **
Therefore, in order to meet the needs of a synthetic and integrative discipline, the B.F.A. in Graphic Design provides students with a rigorous and comprehensive pre-professional training, balanced with a broad and rigorous liberal arts preparation. Students who complete the program are prepared to enter the professional field of graphic design and related specializations, or to apply for graduate school in graphic design and related fields.
*NASAD Handbook, 2007-2008, p. 91
**Gunnar Swanson, “Graphic Design Education as a Liberal Art: Design
and Knowledge in the University and the ‘Real World,'” Looking Closer
2; Bierut, Drenttel, Heller and Holland, Allworth Press 1997, pp.
The Graphic Design program is situated in the Fine Arts building in Capitol Village and features a total of 4200 square feet of instructional studio space.
Faculty: Stephanie Bacon, Thomas Elder, John Francis,